Wettex vs. Skoy vs. Full Circle: An Honest Comparison
Wettex, Skoy, and Full Circle are three of the most recognized names in Swedish dishcloths. All three use a similar cellulose-and-cotton material, so day-to-day performance is closer than marketing usually suggests. Here's an honest look at where they actually differ.
The quick comparison
| Brand | Origin | Material | Known for | Price per cloth (typical) |
|---|---|---|---|---|
| Wettex | Made in Sweden since 1949 | 70% cellulose / 30% cotton | The original; firm, structured texture, strong for large spills | ~$0.95–$1.65 depending on pack size |
| Skoy | Designed in the USA | 70% cellulose / 30% cotton | The most-reviewed option on Amazon (15,000+ reviews, 4.7 stars) | Comparable to mid-size Wettex packs |
| Full Circle | Designed in the USA | FSC-certified organic cotton blend | Aesthetics and sustainability certifications | Typically priced at a premium |
Where Wettex wins
Wettex is the original — invented in 1949 and still manufactured at the same factory in Norrköping, Sweden. If made-in-Sweden authenticity and heritage matter to you, Wettex is the only one of the three that can claim it. It's also priced competitively per cloth, especially in our larger packs, and its texture is on the firmer, more structured side, which holds up well to large spills.
Where Skoy wins
Skoy has built the deepest trust signal of the three, with over 15,000 Amazon reviews averaging 4.7 stars. If having a mountain of independent reviews to check before buying matters most to you, Skoy currently has the strongest track record on that specific measure.
Where Full Circle wins
Full Circle leans into design and sustainability certification (FSC-certified materials), and is a reasonable pick if you care as much about how the cloth looks in your kitchen as how it performs.
The honest verdict
For day-to-day absorbency and biodegradability, all three are close enough that you likely won't notice a dramatic difference. The real decision points are: do you want the original, Swedish-made version (Wettex), the most independently-reviewed option (Skoy), or the most design-forward option (Full Circle)? We sell Wettex because we believe the authenticity and value make it the strongest overall choice, but we'd rather tell you that honestly than pretend the other two don't have their own strengths.
Curious what actually makes these cloths work? Read what a Swedish dishcloth is and how it's made, or check how to make sure you're getting genuine Wettex. Ready to try the original? Shop Wettex Swedish dishcloths.