Pluring Original Push-in Towel hanger - Round White

Clean, minimal, and built to disappear into your kitchen. The Pluring Original is a circular push-in hanger that holds your Swedish dishcloth or hand towel open to air-dry between uses, so it stays fresh instead of turning into a damp, sour-smelling ball on the counter.

Invented in Sweden by Camilla Ljunggren, this white Pluring pushes into any cabinet edge, drawer front, or oven door handle — no tools, no adhesive, no hooks. It's the quiet, blend-in option for all-white or Nordic-style kitchens where you don't want hardware competing for attention.

Common questions

• Does it fit Wettex dishcloths? Yes — sized for Swedish dishcloths and standard hand towels.
• Does the white show stains? It wipes clean easily; a quick rinse keeps it looking new.
• Does it come in other colors? Yes — Pluring is also available in Red, Teal, Black, Gray, and Silver if white isn't your match.