Pluring Original Push-in Towel hanger - Square Black

A cleaner, more architectural take on the push-in hanger. The Pluring Square swaps the classic round silhouette for flat, straight edges — holding your Swedish dishcloth or hand towel open to air-dry between uses, just like the Original, but with a shape built to sit flush against square cabinet fronts and drawer edges instead of a rounded lip.

Invented in Sweden by Camilla Ljunggren, this black Square Pluring pushes into any cabinet edge, drawer front, or oven door handle bracket with no clips or hooks. The squared-off profile is less visible when installed edge-on, so from the side it nearly disappears into black hardware and trim.

Common questions

• Does it fit Wettex dishcloths? Yes — sized for Swedish dishcloths and standard hand towels.
• Why choose square over round? The flat sides sit flush against square-edged cabinets and drawers, so it reads as part of the hardware instead of a separate accessory.
• Where does it install? Anywhere with an edge to push into — cabinet doors, drawer fronts, or oven handle brackets.