Pluring Original Push-in Towel hanger - Square White

A crisp, geometric alternative to the round Pluring. The Pluring Square holds your Swedish dishcloth or hand towel open so it can air-dry fully between uses, using the same simple push-in mechanism as the Original — just built with flat edges instead of a curved rim.

Invented in Sweden by Camilla Ljunggren, this white Square Pluring pushes into any cabinet edge, drawer front, or oven door handle bracket in seconds. Its straight sides make it the pick for kitchens with square or shaker-style cabinet doors, where a round accessory can look slightly out of place against flat panel lines.

Common questions

• Does it fit Wettex dishcloths? Yes — sized for Swedish dishcloths and standard hand towels.
• Is the square shape harder to install? No — it pushes in the same way as the round version, just oriented to match straight-edged trim.
• Does it come in other shapes? Yes — Pluring also comes in our original Round and flared Wide Base styles.